Each example below has a data trick. Name the trick and explain why it is a problem.
"9 out of 10 dentists recommend SparkleBright toothpaste!" โ The company surveyed 10 dentists who work in their own offices.
What type of trick is this?
Why is it a problem?
How would you fix it?
What type of trick is this?
What does the chart make you think? What is actually true?
How would you fix it?
Survey question: "Our new park is a wonderful improvement to the neighborhood, right?" Options: Agree / Strongly Agree.
What type of trick is this?
Why is it a problem?
Write a fair version of this question:
Apply the 3-question test to this data claim. Check โ or โ for each question, then decide: trustworthy or not?
Overall: Is this data trustworthy? Why or why not?
This bar chart has a truncated axis. The y-axis starts at 40. Redraw the chart on the right with a correct axis starting at 0.
โ Misleading chart (axis starts at 40)
โ Your honest redraw (start at 0)
What looks different in your honest version?
Can data be 100% accurate and still be misleading? Give an example.
What is one question you will always ask when you see a chart from now on?
Think about the data YOU collected in Sessions 3โ5. Could anyone say YOUR data is misleading? Why or why not?
Find one data claim in an ad, on a package, or on a screen this week. Apply the 3-question test!
The claim I found:
Where I found it:
Trustworthy or misleading? Why?