Student Worksheet — Session 3: Designing Better Surveys

Data Science for Young Minds · Grade 4 · Ages 9–10
Part 1 — Vocabulary
Likert scale
Pilot (a survey)
Neutral (wording)
Leading question
Revision
Open-ended
Part 2 — Survey Redesign Challenge

For each bad survey question: (1) identify the problem, (2) rewrite it as a better question, (3) pilot it with a partner and record their response.

Bad Question 1: "Don't you think recess should be longer?"

Problem with this question:  

My redesigned question:

Format I chose: Multiple-choice   Likert scale (1–5)   Yes/No
Answer choices (if applicable):

Pilot result — my partner's answer:     Was it clear? Yes   No — they were confused by:  

Bad Question 2: "What do you think about food?"

Problem with this question:  

My redesigned question:

Format I chose: Multiple-choice   Likert scale (1–5)   Yes/No
Answer choices (if applicable):

Pilot result — my partner's answer:     Was it clear? Yes   No — they were confused by:  

Bad Question 3: "Do you sometimes maybe occasionally read books at home?"

Problem with this question:  

My redesigned question:

Format I chose: Multiple-choice   Likert scale (1–5)   Yes/No
Answer choices (if applicable):

Pilot result — my partner's answer:     Was it clear? Yes   No — they were confused by:  

Part 3 — Write Your Own Survey Questions

Think of a topic you'd like to learn about from your classmates (favorite subjects, hobbies, habits, etc.). Write 2 original survey questions — make sure they follow the rules!

My topic:  

Question 1:

Format: Multiple-choice   Likert (1–5)   Open-ended    Checkboxes/options:  

Question 2:

Format: Multiple-choice   Likert (1–5)   Open-ended    Checkboxes/options:  
Part 4 — Think About It

Why is piloting a survey important? What could go wrong if you skip it?

When would a Likert scale be better than a yes/no question? Give an example.

Take-Home Challenge — Survey Spotter!

Find a survey question anywhere (online, in a magazine, at a store). Bring it in or write it down.

Write the question here:  
Is it a good question or a bad question? Why?