Population — the entire group you want to learn about
Sample — a smaller group selected from the population to represent it
Random sample — every member of the population has an equal chance of selection
Convenience sample — you pick whoever is easiest to reach (introduces bias)
Stratified sample — population is divided into groups; you sample from each group proportionally
Representative — a sample that reflects the true proportions of the population
Sample size — the number of individuals in the sample
Percentage — part ÷ whole × 100; used to compare samples of different sizes