Day 13 · 15 minutes
Leonardo AI
Design a logo, brand asset, or brand-consistent illustration.
~15 min read + 10 min hands-on1 Why this tool matters
Leonardo AI's edge is control. It has specialized models for specific styles (photoreal portraits, flat illustration, game assets, anime), plus tools for reference images, consistent characters, and brand colors. If you need your AI images to feel like a coherent set, Leonardo is the right stop.
2 Walkthrough
- Go to leonardo.ai and sign up. The free plan gives you 150 generations per day.
- Pick a model from the library — try Leonardo Phoenix for versatility.
- Generate a logo concept: A minimalist logo for a literacy nonprofit, geometric shapes, friendly, book silhouette subtly integrated, black on white.
- Upload a reference image of a style you like (your brand color palette, an existing asset). Use it as a Style Reference.
- Iterate. Leonardo's Image Guidance slider controls how much the output looks like your reference.
3 Your turn
Today’s exercise
Design three concept variations of something your work could use: a talk logo, a section header, an icon set. Keep them in one consistent style. Screenshot the contact sheet.
4 Pro tip
Worth keeping
For a logo, ALWAYS regenerate the final chosen concept as SVG by taking the PNG into a vector tracing tool. AI-generated PNGs look great at slide size and terrible at business-card size.
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