Day 22 · 15 minutes
Jasper
Write marketing copy that sounds like a professional wrote it.
~15 min read + 10 min hands-on1 Why this tool matters
Jasper is an AI writing platform built for marketers and content teams. Its edge is templates (email sequences, landing pages, social posts) plus brand-voice training — you give it samples of your writing, and it reproduces your tone across assets. For anyone who owns external comms, this is a force-multiplier.
2 Walkthrough
- Go to jasper.ai. Start the free trial.
- Create a Brand Voice: paste three samples of your existing writing (a blog post, a newsletter, a social caption). Jasper learns the voice.
- Pick the AIDA email template. Describe the product: A free Saturday workshop on retirement planning basics for busy parents.
- Jasper generates four variants. Edit the best one.
- Run the same product through the Landing Page Hero template. Notice the voice consistency.
3 Your turn
Today’s exercise
Train one brand voice on three pieces of your own writing. Then generate a marketing email in that voice for a real thing you are promoting. Save the brand voice — it is now reusable.
4 Pro tip
Worth keeping
Jasper shines for volume. For a one-off email, ChatGPT is fine. The moment you need 30 emails in the same voice, Jasper pays for itself. Don't over-adopt; match the tool to the volume.
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